During my holidays at the Baltic Sea I had the chance to buy some groceries in a local supermarket. When waiting to get served at the cheeß counter, I recognised a box with ice cubes and crushed ice.
Immediatly I noticed, that the 2 kg bag was more expensive than the 1 kg bag – looking at the per kg price. while the bigger bag costs € 1,99 (0,995 €/kg) the smaller one costs only 0,99 €/kg.
Price Psychology? Having a “99” at the end? I guess, not many customers notice this little inconsistancy and even less probably will care.
Taking the extra cent of the bigger bag – 0,5% extra margin isn’t that bad
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